Document from Pmt about AQA Psychology A-level Topic 8: Issues and Debates Notes. The Pdf explores gender bias (alpha and beta bias) and cultural bias, providing definitions and critical analysis for high school Psychology students.
See more16 Pages


Unlock the full PDF for free
Sign up to get full access to the document and start transforming it with AI.
Gender bias - The differential treatment or representation of men and women based on stereotypes rather than real difference.
Alpha Bias - A tendency to exaggerate differences between men and women, suggesting that there are real and enduring differences between the two sexes. The consequences are that theories devalue one gender in comparison to the other, but typically devalue women.
Androcentrism - The consequence of beta bias and occurs when all behaviour is compared according to a 'male' standard, often to the neglect or exclusion of women.
PMS has been criticised by some as being a social construction, which trivialises female emotion, particularly anger. On the other hand, male anger is seen as a logical response to external pressures (Brescoll and Uhlman).
Androcentrism can result in people assuming that what is true for men is also true for women, thus minimising the differences between men and women. An example of beta bias is research on fight or flight, research is usually conducted with male animals as in females the variation in hormone levels would make research more difficult - it has been assumed that only male samples are needed as what is true for males is true for females, until Shelley Taylor 2000 challenged this, they provided evidence that females produce a tend and befriend respond at times of stress which is adaptive as it ensures the survival of the offspring. This beta bias meant that a real difference was ignored.
Beta bias - A tendency to ignore or minimise differences between men and women. Such theories tend to ignore questions about the lives of women, or insights derived from studies of men will apply equally well to women.
Universality - The aim to develop theories that apply to all people, which may include real differences. This describes any underlying characteristic of human behaviour which can be applied to all individuals, regardless of their differences. Bias, lack of validity and issues with reliability reduce the universality of psychological findings.
Culture - The rules, customs, morals and ways of interacting that bind together members of a society or some other collection of people.
Cultural bias - The tendency to judge all cultures and individuals in terms of your own cultural assumptions. This distorts or biases your judgements.
Cultural relativism - The view that behaviour, morals, standards and values cannot be judged properly unless they are viewed in the context of the culture in which they originate.
Milgram's study into obedience was originally conducted using 40 male American participants, but then also replicated using Spanish students (Miranda et al. found over 90% obedience rates in Spanish students) and Australian students (where only 16% of female participants continued to the highest voltage setting, as shown by Kilham and Mann). This suggests that Milgram's original results were specifically bound to American cultures.
Alpha bias - Cultural relativism can lead to an alpha bias, where the assumption of real differences lead psychologists to overlook universals.
Beta bias - Cultural relativism is often discussed in the context of defining mental disorder. Behaviours that are statistically infrequent in one culture may be more frequent in another, i.e. schizophrenia is claiming to hear voices but this experience is more common in African cultures, where hearing voices is a sign of spirituality and so individuals are more likely to openly report these experiences to their psychiatrist. By assuming the same rules universally we may diagnose some people as mentally ill but relative to the culture they may not be.
Alpha bias - With regards to culture refers to the assumption that there are real and enduring differences between cultural groups. An example is the distinction that is often made between individualistic and collectivist cultures. We would expect individualistic cultures to be less conformist as they are less orientated towards group norms and value the needs of the group over the individual. For example, Takano and Osaka reviewed 15 studies that compared the US and Japan in terms of collectivist/individualism and found that 14 out of 15 studies did not support the common view about differences in conformity. This suggests that there is less of a collectivist/individualist divide in an increasingly global world.
Beta bias - Refers to theories that minimise or ignore cultural differences, They do this by assuming that all people are the same and therefore it is reasonable to use the same theories for different cultural groups. An example is IQ tests. Psychologists use IQ tests to study intelligence in many different cultures as they assume that their view of intelligence applies equally to all cultures. However this may not always be the case. Western societies see intelligence as something within the individual whereas in a collectivist culture intelligence is a functional relationship depending on shared information between the individual and society. The result is that non-western people may appear less intelligent. Such tests are described as taking an "imposed etic" approach, where a test is made in one group and then imposed on another. This approach studies behaviours outside a given group and behaviours which can be universally applied to all groups.
Ethnocentrism - An example of alpha bias and leads to beta bias. Seeing things from the point of view of ourselves and our social group. Evaluating other groups of people using the standards and customs of one's own culture. In its extreme form, ethnocentrism can lead to prejudice and discrimination against 'lesser' cultures.
Indigenous psychologies - A method of countering ethnocentrism, the development of different groups of theories in different countries.
Ainsworth's Strange Situation is an example of cultural relativism due to suggesting that a secure attachment was only characterised by moderate separation and stranger anxiety. Therefore, German mothers, whose children showed little separation and stranger anxiety (thus being insecure-avoidant according to Ainsworth's system), were deemed as cold and rejecting.
The emic-etic distinction - Emic approach is one that emphasises the distinction of uniqueness in every culture, problem with this is that findings are only significant for that culture. The "etic" approach seeks universal aspects of behaviour - one way to do this whilst still avoiding cultural bias is to use indigenous researchers in each cultural setting.